longrun = in the long run; adverb, similar in usage to eventually, finally, ultimately;
< shortening of the phrase “in the long run”


Longrun, booksellers who sell online will do much better than those who don’t.
Allowing the currency to float will longrun stabilize the country’s economy.

Concomitantly, shortrun would be used as well.
This stock might provide value shortrun, but I anticipate trouble in the company’s future.

Precedents in this sort of truncation of a phrase or longer word do exist:

  1. goodbye < “God be with you.”
  2. toodle-oo < French “tout à l’heure”; which has a further shortened form: toodles.
  3. fo’c’sle < forecastle
  4. ladies and gents < ladies and gentlemen
  5. all the myriad of truncations that abound: fax, for facsimile; fridge, for refrigerator; including acronyms, which purport to do the same thing. ASP, for as soon as possible, as in: Finish the sentence ASP, for I’ve a plane to catch.


About the author

Roy Luna: Roy Luna is a retired French professor who dabbles in the arts, tinkers with music, reads heavily in fiction and history, but does not neglect biographies or science. His main efforts these days are devoted to writing a trilogy of novels based on events occurring during the years between the death of Voltaire (1778) and the French Revolution (1789-94), years rich in both enlightened human progress and dark, evil terror. Three times a week he volunteers at Dunbar Old Books, making sure orphaned books find their way to other readers. His library at home may have surpassed the 10,000 mark, and he valiantly tries to read them all… The one important thing to retain about Roy is his horror at the sins, the injustice, the atrocities, the crimes against humanity that are perpetrated and justified in the name of religion. Any belief system that condones such savagery has discarded its humanity, abandoned its compassion, and forsaken its principles of empathy, tolerance and love of one’s neighbor.


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